Bproud

In preparation for their upcoming holiday sale, we wanted to capture the values of being proud of your self-worth, while reminding people the season of giving is also a time to be proud of others in their lives. We prepared a photo shoot with various pairs of friends and family, and from that shoot created several Instagram carousels that promoted both gift giving and the spirit of caring for another. The posts conveyed “We know whatever you buy for your loved one will never compare to what gives them a special place in your heart. But hey, it’s a start.”